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PowerPoint will ask you if you want to ensure fit or maximize fit. Typically you would choose to maximise when increasing the size of your slides, and ensure fit when decreasing slide size.

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Maximise will increase the size of any existing content on the slide, but as a ...

Presentations are a powerful tool for communicating with your audience. But if you’re making presentations, the chances are you’re also looking for other ways to get your message out there. Perhaps you want to share news on your social media feeds, present a poster at a conference, have downloadable ...

Instead of asking the consumer to do something directly, you can encode the command “buy” in a question.

For example: "Did you know that today you can buy any product with a 25% discount?" Or: "Have you already used the promo code for a 30% discount?

Since childhood, we have become accustomed to ...

Try to involve as many senses of the consumer as possible in the perception of the advertisement . This will increase the likelihood of remembering your advertisement. After all, you do not initially know who your potential buyer may be - a visual, an auditory, a kinesthetic, etc.

Of course, this ...

Try to directly connect your brand with the core values ​​of your target audience. Sometimes, you can even reflect them in your slogan or brand name.

There are many examples, including:

Juices and nectars "My family";
Automated online accounting service: "My Business" .

Sometimes it is also ...

Today we will analyze several techniques from NLP and Ericksonian hypnosis that have found application in advertising. Without going into the "wilds", we will consider these techniques from the practical side. So, let's go!



1. Truisms
Mention a few truisms—generally accepted truths. Between ...

The French name for these fonts is often used: Sans Seriff, which means "without serifs". As the name suggests, these fonts do not have strokes at the ends of the letters.



Well-known representatives of this type are Arial, Helvetica, Verdana.

Of course, sans-serif fonts also come in ...

It is not only what we say that is important, but also how we say it. In the same way, in addition to the content of the texts on the site, the fonts used in them are important.

The selected font is an analogue of the intonation and timbre of our voice in a written address. A certain letterform ...

Another feature that is very important for a state corporation to convey through its website is openness and humanity. After all, the attitude towards such companies in our country is ambiguous. In addition to stability, reliability and power, the word "state corporation" evokes negative ...

Today we will tell you about the creation of a website for a subsidiary of Russian Railways. Using this case as an example, you can analyze many difficult moments of website building.



We have developed this corporate website according to two principles that we consider mandatory for web resources ...