Australia Database

Subject line – short and seductive
A good headline is the key to a click. Always answer the question: “Which headline will make my readers want to read the newsletter?” The answer is then the basis for a catchy headline that arouses curiosity.

3. The form of address
Personalizing newsletters is no ...

The Global HR Barometer 2015 by Michael Page shows that the most important resource in a company is its employees. Use this effect and turn them into brand ambassadors. Motivate them to post about current specialist topics on your social media channels. The expertise shown in this way reflects on ...

There is nothing wrong with giving your personas names and leaving out photos. Details and visual illustrations help you to get into the persona even better.

At the same time, you are communicating the needs of your persona to other members of the team or other departments. For example: "Would ...

The tool analyzes everything that has been published on Google+ so far.

your posts

Your_Posts.pngThis function allows you to compare your own posts with each other. You can analyze them by date, comments, likes, and more. The information is sorted chronologically in the start view. This gives ...

In-depth competitor checks are time-consuming. If you break the process down into individual steps, you'll make it easier. We'll show you how to create a comprehensive content analysis of your strongest competitors.

Like most marketers, you're focused on your own content marketing efforts. But you ...

Today, there is more customer data available than ever before, and in these circumstances, the general trend in paid demand generation is towards standardization.

With only a few exceptions, the B2B sector now largely agrees that a marketing "lead" is a person who:

works for a company or ...

Today, there is more customer data available than ever before, and in these circumstances, the general trend in paid demand generation is towards standardization.

With only a few exceptions, the B2B sector now largely agrees that a marketing "lead" is a person who:

works for a company or ...

This is where an experienced partner can help. They not only know HubSpot as a system inside and out and have full technical mastery, but above all can set up a campaign quickly and efficiently and provide their customers with tailored advice. Not everything that is possible works equally well: the ...

website-redesign-hubspotIn Growth-Driven Design, the first phase extends over a period of one month. It is divided into three main elements in the following order:

defining the strategy
creating a wish list
launch of the website
The strategy first defines the performance goals. When relaunching a ...

A possible explanation for why managers are unable to explain their digital strategy in a comprehensible manner and convince their employees to buy into it can be found in a study by the job portal StepStone and the consulting firm Kienbaum, which examines the prevalence of different leadership ...