Australia Database

The increase in environmental concerns has had a major impact on companies.

The large amounts of plastic found in the oceans (annually, around 12.7 billion tons of plastic end up in the oceans) and the negative impact they have on the environment have provoked reactions from entities, which are ...

When it comes to deciding how to boost your company’s online presence, there are many important considerations. One of these is whether to build an in-house digital marketing team or hire a specialized agency. By better understanding the options available, you can make an informed decision that will ...

Fake news is penetrating ever deeper into the layers of social media, in an inevitable and worrying way. A new and pioneering study in the journal Science offers some reflections on this information that can overcome the truth at any cost.



The term fake news is not new, as curious as it may seem ...

Have you ever watched a video while reading an article? That's an outstream video ad example. It's not intrusive, it only plays when it's in view and it's not linked to any other content. Still, it's like the dolphin jumping out of the water: it grabs your attention!

In the vast ocean of digital ...

Affiliate marketing is based on a simple concept: you promote products or services belonging to others online and receive a commission for each sale that counts as a result.

The system appears relatively easy to understand. There are plenty of methods and tools to realize your ideas. And while the ...

Your company's reputation is one of its most valuable assets. Virtually all executives understand that the way customers, competitors, and the general public perceive their performance in the market directly impacts their sales. It's no wonder that NPS ( net promoter score ) has become a standard ...

In a scenario of fierce competition and constant economic fluctuations, companies face the challenge of remaining relevant and profitable. Price monitoring plays a key role in this process, allowing companies to make strategic decisions based on concrete data.

By closely monitoring changes in the ...

Companies that place customers at the center of their strategies can count on greater opportunities to personalize offers and greater operational assertiveness.

In this context, data plays an important role, helping teams understand customer needs and preferences and enabling automation of steps ...

In preparation for Black Friday 2024 , the strategic use of data can be the difference your e-commerce needs to stand out in a highly competitive market. From personalizing offers to planning campaigns and preventing fraud, relying on the power of data allows you to optimize your actions.

However ...