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Xiaohongshu has become one of the fastest-growing social e-commerce apps in China, winning over the hearts of young Chinese consumers. We’ve introduced the platform in the previous blog post of the series, have a look here. Otherwise, keep reading to learn how to use Xiaohongshu to market to the ...

Zhihu also has a webinar-like live-service. This service allows brands to discuss industry-specific topics by showing online presentations. The live chat function is also available for this service, therefore brands and participants can enjoy the interactive discussion. Brands can choose to host a ...

As of June 2019, the overall number of users across all mobile search engines reached 662 million. It is important to note that when we talk about search engines on mobile devices, we also mean the ones that are built into social apps, such as WeChat.

When it comes to mobile search, apart from ...

Although email is useful for communications in China, you can’t expect it to have the full range of uses it does in the Rest of the World (RoW) market.

In this post, we’ll dig into the super-app WeChat. Chinese people use WeChat a lot! They use it to keep in touch with friends; read the news; make ...

But keep in mind that they will evaluate the cost and benefit based on their own situation.

First, Chinese users will translate the prices into Chinese Yuan. So, if your SaaS product is 299 USD/month, that will be 2,000 Chinese Yuan/month for them.



Competitor solutions.
Building the technology ...

Software has turned out to be a tricky part. Since 2013, we’ve tested over ten different solutions, and none have been perfect.

I recommend using both Skype and Google Meet (with a VPN) because sometimes one doesn’t work well.

But, I’ll lay out the pros and cons of the different options to help ...

If you can offer a convenient Chinese payment method such as Alipay, you should expect another boost to your conversion rate. Alipay is not only convenient and trusted, but it’s almost second nature to many Chinese consumers. In any situation where money is about to be handed over, you’ll hear the ...

You and your sales team need to remember that the world of inbound leads moves faster than its outbound counterpart.

These companies usually want to get started right away. Therefore, you need to be on immediate hand to answer any initial queries and be ready to schedule a meeting as soon as they ...

WeChat is used by virtually everybody in China, and it’s one of the core channels we use for B2B marketing.

If you haven’t lived in China before, WeChat might seem a bit tough to understand. It’s not quite like any specific rest of world (RoW) social platform.

In this post, we’ll explain how B2B ...

In this case, instead of being an internal work chat, this is a group of tour guides discussing issues related to their work in China.

There’s a WeChat group for everything. These group chats are usually topic-specific, and you might find yourself in a group with hundreds of (up to 500) people you ...