Australia Database

You can also have a so-called 'sentiment analysis' done, by asking AI to analyze social media posts and other publications about the event. This works especially well for larger events with a lot of external attention.

The more data you collect, the more you can analyze. If you collect data about ...

Can we still say that we live in challenging times? Or is this the new normal and do companies just have to get used to turbulent economic and social developments? There is probably little else to do than move along and try to keep up. For marketers, there is an additional challenge. As ...

Ok, before I start my story, full disclosure : I am not a brand strategist, not a branding expert, I do not make brands come to life, all that stuff. I do not write 80 pages about which shade of orange you should use in your corporate identity, or I do not work out personas, because I find them too ...

The thing that always provokes the most resistance when I talk about the metaverse is virtual property. In the gaming world, this has been the most normal thing in the world for years. Virtual swords and shields sometimes change hands for thousands of euros. Due to the NFT hype, many non-gamers have ...

Web3, AI adoption and digital humans, what stage are these innovations in? Which technologies should you seriously consider? In the latest version of Gartner's Hype Cycle you will find 25 'emerging technologies', linked to 3 overarching themes:

Expanding immersive experiences
Accelerating the ...

This indicates to visitors that there is low stock or that the product is in high demand and may soon be sold out.

Manipulative personalized communications and advertisements
Targeting ads based on personal preferences. Think for example of the ads of business coaches on social media that promise ...

Content creation can be time-consuming and expensive. That’s why repurposing and adapting existing content for different platforms and audiences is a smart way to maximize your reach without adding extra costs. For example, a blog post can be turned into an infographic, a newsletter, a podcast, or a ...

Content creation can be time-consuming and expensive. That’s why repurposing and adapting existing content for different platforms and audiences is a smart way to maximize your reach without adding extra costs. For example, a blog post can be turned into an infographic, a newsletter, a podcast, or a ...

Customers are always comparing. It’s easy to pull out your phone and look online at other offers. This probably sounds familiar and you do it yourself. You want to score the best deal before you make a purchase decision. How do you improve the digital customer experience and increase conversion ...