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While these emotional motivators may seem obvious, using them to create business value is often difficult, especially for SMBs. While it's true that large companies have larger budgets to invest in extensive third-party consumer research, that shouldn't stop SMBs from developing effective strategies ...

The productivity benefits your business can achieve when team members have access to the right data at the right time are endless. For example, INEX, a long-time Act! customer, enables all team members to update and access customer-specific information no matter where they work.

With all customer ...

You may already be a pro at customer retention, but what about customer acquisition? If you don't have a market development strategy in place to attract new customers, you could be missing out on a significant portion of the market. This is especially important if sales of your existing products are ...

The cloud is currently all the rage as the place to store data and run apps. In the recent past, cloud providers have undoubtedly benefited from this boom - not least due to the large number of employees working from home. But is the cloud the right choice when it comes to your customer relationship ...

There is no question: Insurance is incredibly important to protect yourself and your loved ones in the event of an accident. But taking out an insurance policy has always been seen as a necessary evil; something that no one likes to do.

Some experts believe that insurers should target their ...

Although the light at the end of the coronavirus tunnel is getting brighter, businesses are still facing new hurdles. Last year, media coverage was dominated by labour shortages and huge waves of layoffs. However, our survey now shows that SME leaders are less concerned about recruiting or retaining ...

Spoiler alert: The right CRM system takes work off your hands and simplifies your workflows. This is how your company can benefit from a CRM:

Higher customer satisfaction
Because CRM solutions capture all interactions with customers and present the data in a clear format for you, you can provide ...

If you do your job well, you know your products inside and out. You can anticipate customer needs and answer questions about product features yourself without checking with other team members. However, focusing on features and functions in a sales conversation can be risky. It's not necessary to ...

Then publish and distribute your content on various online marketing channels such as social media, influencers, and email. You should also learn about search engine optimization (SEO) to optimize your content with the right keywords and appear higher in search results.

In addition to blog posts ...

38% of startups run out of capital or investors sooner or later. Young companies don't always have the resources to invest in "fancy" software or robust marketing departments full of professionals. So, when choosing a CRM system for your startup, affordability should be a key factor. Look for ...