為您的活動找到合適的影響者並不容易,尤其是當有 1.65 億活躍內容創作者時。這就是為什麼今年你會看到越來越多的品牌選擇數據驅動的方法。這樣你就可以避免丟掉錢。許多品牌仍然根據個人喜好或品味來選擇影響者。但您應該查看表明哪些是潛在匹配、哪些不是潛在匹配的數據點。作為一個品牌,你必須選擇最合適、最有效的影響者,真正接觸到目標群體,並且你根據數據知道這一點。
身為行銷人員,大海撈針只會變得更加困難。因此,軟體可以幫助您進行搜尋。但同時,也不要被它弄得太盲目。它仍然是“社交”媒體。為人性的一面留出空間,親自看看影響者和受眾之間是否有連結。
8. 不要忘記視頻
影片不能被排除在這個列表之外 ...
Search found 7 matches
- Tue Dec 24, 2024 10:59 am
- Forum: Australia Database
- Topic: 數據驅動的影響者行銷
- Replies: 0
- Views: 1
- Mon Dec 23, 2024 10:43 am
- Forum: Australia Database
- Topic: Here are more interesting AI solutions in Canva:
- Replies: 0
- Views: 1
Here are more interesting AI solutions in Canva:
With Descript you can edit videos and podcasts very quickly because the program uses speech recognition. After you have added a video (or audio fragment), the spoken text is automatically converted into written text. You can then adjust the written text. If you remove an unnecessary sentence from ...
- Mon Dec 23, 2024 10:29 am
- Forum: Australia Database
- Topic: Coviewing metrics
- Replies: 0
- Views: 1
Coviewing metrics
Co-viewing metrics help marketers understand the true impact of their CTV-targeted video ad campaigns, allowing you to better plan and optimize for full impact.
This product is for CTV only . In addition, it is validated by surveys and 3P panels.
Email notifications
Starting in Q1, you’ll receive ...
This product is for CTV only . In addition, it is validated by surveys and 3P panels.
Email notifications
Starting in Q1, you’ll receive ...
- Mon Dec 23, 2024 10:18 am
- Forum: Australia Database
- Topic: The size of campaigns has a big impact on the ratios
- Replies: 0
- Views: 1
The size of campaigns has a big impact on the ratios
As we all still remember, the last corona measures expired in March 2022. That global crisis is no longer reflected in the ratios of 2022. That is also difficult because the corona measures were felt across the sector, but that is possible with the energy issues. Especially in the last three months ...
- Mon Dec 23, 2024 10:04 am
- Forum: Australia Database
- Topic: Content in no time
- Replies: 0
- Views: 1
Content in no time
Content is king and every webshop owner should know that. With ChatGTP , Writesonic or Jasper.ai you can format product descriptions, meta descriptions and ad texts in no time. You can even have the text for an 'abandoned shopping cart' email automatically generated based on the Cialdini principles ...
- Mon Dec 23, 2024 9:53 am
- Forum: Australia Database
- Topic: Nike makes you “Just Do It”
- Replies: 0
- Views: 4
Nike makes you “Just Do It”
Many golfers have been guilty of this; paying a hefty premium for a club of a certain brand, while there were also perfectly good clubs in a lower price range. However, this turns out to be a smart move, according to research by Garvey, Germann and Bolton (2015).
They conducted a series of ...
They conducted a series of ...
- Mon Dec 23, 2024 9:44 am
- Forum: Australia Database
- Topic: How to personalize e-commerce? 5 examples for B2B
- Replies: 0
- Views: 1
How to personalize e-commerce? 5 examples for B2B
As a seller in the e-commerce market in B2B, you want to give your customers a great customer experience and build trust, even if you are not in direct contact. This can be difficult, because the modern B2B buyer wants to be more and more autonomous during the decision-making process. A ...