Australia Database

Regular customers are a very valuable asset for every business in the trade sector. Repeat sales play a major role in their appearance. In addition, every entrepreneur should know that it is much easier and cheaper to retain a real customer than to attract a new one. Therefore, everything should be ...

A fake buyer can come across any seller, and it doesn’t matter whether we are talking about online or offline trade, wholesale or retail. Who is it? How to determine that it is him? Why is it not worth wasting your precious time on him? There are a lot of questions… and the answers you receive will ...

Spontaneous purchases are a concept familiar to consumers firsthand. Strictly adhering to a shopping list is very rare. As studies show, more than 60% of purchases are unplanned: consumers make decisions in the store. And they choose the product that made a favorable impression. Other studies show ...

Going on a trip, painting a picture, sending a child to a dance school – any kind of even everyday activity needs a plan. And business needs it even more so. So a marketing plan is an essential condition for its effective functioning.

You can order such a guide for your type of activity from the ...

No time to promote products or services online yourself? In this case, the company turns to partners - this is called affiliate marketing. They will be able to attract more customers and sell the product more effectively. And the Fractus company will help create an affiliate marketing strategy ...

The buyer is not always satisfied with the products that are on the market. It could be better, he thinks (because there are always many unsatisfied hidden needs). And in this he is supported by developmental marketing, directing efforts to improve products and find new solutions. It is he who ...

Innovations have changed a lot in business. If a few decades ago the markets were stable, it was possible to produce and sell standardized products according to an established scheme, today we have to look for new methods and approaches. Including approaches to pricing. And target costing is one of ...

The architecture of a website is like the architecture of a house: it either evokes admiration and beckons you to come in, or repels you and makes you run away. Design is especially important when creating a business card website. Stylish and well-thought-out, it will work on your reputation ...

Study phase is much more than a simple Check.

You must monitor the results and study them. This stage of the Deming cycle is needed to understand whether the process was improved and why. If the final result differs from the predicted one, then you need to understand why you failed to foresee it ...

The main goal of lead management is to convert potential customers into active buyers. To do this, the marketer collects primary information about users, analyzes it and determines how to stimulate the client to make a purchase.

The lead management process involves several key stages known as Lead ...