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While Instagram’s native scheduling is straightforward, it has some limitations. For example, you can’t cross-post to other accounts. So if you need to share content across multiple platforms, check out methods two or three for scheduling Reels.

Using a third-party scheduling tool also gives you ...

Account impersonation in social media security refers to the act of creating a fake account that mimics a legitimate individual, brand or organization.

Attackers use these fraudulent accounts to deceive others into believing they are interacting with the real entity. This can include impersonating ...

Also, pay attention to the type of content an Instagram influencer produces. If you’re planning a campaign that needs video, make sure your chosen influencer specializes in Reels.

Influencers for a TikTok campaign
TikTok influencer marketing can be an entry point into smaller subcultures. TikTok ...

Though many brands and marketers already have AI tools at their disposal, almost 63% of social teams agree manual tasks still prevent them from doing high impact work. That’s expected to change in 2025 as marketing orgs and creators bring more AI tools into the fold and make an effort to maximize ...

Growing on YouTube is no small feat. This is especially true if you’re trying to build a brand account from the ground up.

That said, having the right YouTube tools at your disposal can help in a big way. From more creative editing to comprehensive analytics, there are plenty of opportunities to ...

The push and pull between brand and performance marketing is a common experience among marketing executives. Leaders often view performance marketing as a safer bet because it can be measured clearly and held more accountable for business results, making it easier to see how a company’s marketing ...

These rapid-fire questions served as an engagement hook and launchpad for deeper questions about AI, social media and the impact of DEI on long-term business success.

“You’re committing professional malpractice if you don’t have people inside of your organization to help you understand, respect ...

Your organic social media efforts will not generate immediate results. Make sure to back them up with strategic paid advertising. According to our Social Media Content Strategy Report, being targeted with an ad compels consumers to buy.

There are two things you need to perfect with your social ...

Building an actionable social media dashboard is a marathon, not a sprint. Jumping into reporting without clarity on what you’re trying to measure can lead to an impact narrative that falls flat.

Start by defining your goals and working backward. “The ability to identify what content impacts ...

Along with scheduling, Sprout offers a suite of analytics tools. For example, you can analyze your performance by reviewing TikTok analytics to identify which video posts were the most successful. TikTok’s native analytics only saves your data for limited time periods, but Sprout’s Reporting and ...