First impressions are lasting impressions. Who hasn't heard that expression? In the digital world, where you only have a few seconds to make an impact, this maxim is even more true. After all, when a potential customer visits your website or social media profile, the images are the first element that catches their attention . This initial perception can determine whether they continue browsing or close the page.
Research shows that 90% of information sent to the brain is visual and that images are processed 60,000 times faster than text. Therefore, a high-quality image is not only aesthetically pleasing, but also conveys the value and excellence of your product or service.
First impressions matter
In today’s digital world, where competition for attention is fierce, images have become one of the most important tools for attracting and engaging customers. Quality photographs not only capture attention, but also directly influence purchasing decisions.
A well-taken photograph can instantly communicate the belarus whatsapp data quality and value of a product or service. When photos are clear, well-lit and visually appealing, they create a positive impression, which can make a customer feel more confident in their purchasing decision.
According to a scientific article published in the Facit Business and Technology Journal , which analyzed the impact of images on digital marketing and sales on social networks, the results reinforce the importance of photography for the success of online companies. The study reveals that 41.7% of respondents buy products on the internet based mainly on photos , while factors such as price (17.9%), product description (19%) and comments from other consumers (21.4%) also have weight, but are behind images as a decisive factor.
Increases consumer confidence
Quality photography conveys professionalism and trustworthiness. When consumers see clear, detailed images of products, they have a better sense of what they’re buying, which reduces uncertainty. This is especially important in e-commerce, where customers can’t touch or try on the product before purchasing. High-quality images help bridge this gap, increasing trust in the brand and product.
However, consumers also value real images of these products. The study also shows that 97.7% of respondents consider the use of real photos in advertising to be essential , and 94.2% believe that investing in professional photography is relevant for products and services. This makes it clear that authentic and well-taken images strongly influence consumers’ perception of quality and trust.