How is your brand helping them get the bright idea to choose your product?

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Initiatives launched by TikTok
The ShopSmall campaign is an incentive for new entrepreneurs to get started on the platform and an accelerator for those who already create content on TikTok. This highlight comes through the use of a track created for the campaign, in addition to the hashtag.

This initiative is an opportunity for businesses to stand out, even on Small Business Saturday on November 26. The campaign also relies on targeting influencers on the platform who started small and are now very successful there.

And to encourage creators to turn their content into ads on the social network, TikTok is also giving US creators $100 in ad credits for those who spend at least $50 on their first sponsored campaign.

You can find all the details of the campaign at tiktokshopsmall.com.

The platform also encourages all users to use the hashtag azerbaijan phone number list ShopSmall to share where they are shopping for Christmas gifts this year.


Final Tips
The highlight of the incentives is, without a doubt, the Holiday Marketing Guide created by Meta. The interactive material contains valuable tips for creating successful campaigns, both on and off Meta platforms.

In addition to the hashtags and templates that both are proposing, it is ideal to stay up to date with the latest trends. Scroll through the feed and see what audios and filters are popular there. The potential for viralization, especially on TikTok, is very high when you understand how to take advantage of the platform's resources.

And finally, what kind of inspiration is it offering to the market? It is worth checking out our article with insights from Google on consumer behaviour in this very important quarter.

Spoiler alert: Consumers are desperate for gift ideas (myself included).
For some time now we have started following the whole situation with Twitter and Elon Musk.