A local SEO strategy makes it possible for businesses

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It is a positioning strategy that focuses on improving the position of a business in geolocalized search results.

This is important for businesses that have a physical location and want to attract customers from their area or town.

Google My Business Optimization
Google My Business is a free tool from Google. It allows businesses to coo email list create an online profile with information about their business, such as address, phone number and hours. It also allows customers to rate and comment on the business.

For local SEO, it is essential to have an updated and well-optimized Google My Business profile. This allows you to improve the visibility of your business in local search results.

Techniques to improve local SEO
Some of the most notable ones are:

Geolocated keywords:
Use keywords that relate to the location of your business. This will help improve visibility in geolocalized search results.

Local Backlinks:
Obtain links from local websites to your business website. This will help improve authority and ranking.

Content Optimization:
Create content that is optimized for local SEO and related to the business location.

Website Optimization:
Optimize your business website to include important and useful information for users.

Using maps:
Use Google Maps on your business website to make it easier for customers to locate and navigate.