Furthermore, At A Time When There Is So Much Talk About Ai, The Use Of Original Research Can Be A Differentiator: Use Social Networks, Such As Linkedin, To Help You Talk To Customers, Experts In The Field Or Read Content Related To The Topic; Look For Tools That Share Valuable Insights In Relation To The Niche You Are Going To Write About, With The Aim Of Obtaining Statistical And Current Data That Can Add Value To The Reader; Don't Forget That Personal And Commercial Experience Can Also Add Value, Depending On Of The Theme.
Find Gaps In Existing Content — Talk About Constant Updatesbefore greece email list Planning Out What The First Google Results Offer Readers, So That You Can Identify Potential Gaps That Can Be Explored In The New Content To Be Produced.to Complement, Analyze Related Searches In Tools Like Semrush And Come Up With Ideas For Topics That Have Not Yet Been Covered, But That Make Sense In Relation To The Semantic Field Of A Given Topic And That Have Search Volume Relevance.
In The Following Example, We Use The Topic “how To Choose A Sofa”; From An Analysis On Semrush, We Identified That There Are Related Searches For Sofa Models, Sofas For Small Living Rooms And Comfortable Sofas. These Can Be Treated As Subtopics Throughout The Text, Distributed In Heading Tags To Expand On These Themes. See:keyword Overview Screen In Semrushsearch For Gaps In Competitor Contentin Addition To Looking For Gaps In Existing Content, Also Consider Analyzing What Direct Competitors Cover On The Topic, With The Aim Of Gaining More Organic Visibility In Relation To Sites In The Same Market Niche.