Good email deliverability means that emails sent by your company reach the right destination, namely your customers' inboxes .
But how can you improve the deliverability of your email campaigns ?
Marketers, discover 10 best practices to adopt when it comes to sending emails, plus plenty of advice on how to optimize your deliverability rate!
What is email deliverability?
Email Deliverability: Definition
The deliverability of an email campaign is defined as the iceland whatsapp data fact that the majority of emails sent reach the recipients' inboxes correctly.
But a good email deliverability rate essentially depends on:
your reputation
and your ability to maintain it. Therefore, you need to be part of a process of continuous improvement.
Email Deliverability Factors
Several factors and quality criteria contribute to your reputation in order to optimize your email deliverability rate :
your domain name
your IP address
your business email addresses,
ISPs (Internet Service Providers),
webmails, messaging clients,
anti-spam filters,
technical rules and html code ,
the content of your messages,
the interest and reactions of its recipients,
managing your subscriber lists,
your level of commitment to fighting spam,
the professionalism of your ESP (Email Service Provider) or email platform.
The Challenges of Email Deliverability
Email deliverability has become a major issue for businesses.
Sending emails remains an important tool for communicating with your customers and therefore for developing your marketing and sales . However, if a certain percentage of your emails don't reach their destination, part of your strategy will be left aside... which will have a negative impact on your business.
Additionally, low deliverability reveals issues with your email address reputation , which need to be taken into account.