Content marketing strategies to improve local SEO

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Content marketing strategies can also help you improve your business’s local SEO. Create content such as guides or tutorials on local topics relevant to your customers’ needs.

You can also make posts on partners email lists social media talking about topics related to your industry and geographic area. This can drive traffic to your website and improve your ranking in local search results.

In general, improving your business's local ranking requires a combination of strategies including optimizing local information on your website, using Google My Business profiles and local directories, building quality local links, and generating local content on your website.

Additionally, content marketing strategies can help you drive traffic to your website and improve your rankings in local search results.

How to attract new customers with local SEO
As mentioned, Local SEO is a web positioning technique that allows businesses to implement specific strategies to increase their online presence in local searches.

One of the main objectives is to attract new customers and to do so we can take into account different aspects:

Segmentation of highly segmented users
Identify our target audience and design specific strategies to attract these users in our local searches.
Analyze the keywords most used by users in local searches and create specific content for these keywords.
Include user-relevant information on your Google My Business page to attract highly targeted users.