Digital marketing for real estate agencies in the new normal

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As is often recommended, a digital marketing strategy focused on the target market's habits is a good practice that must be carried out to achieve our business objectives. Even more so considering the new normal we are facing, where users are more familiar with and willing to follow a purchasing process digitally.

We know that any buyer will go vp security email list through a three-stage journey when making a purchasing decision. These stages are Awareness, Consideration and Decision.

Focusing on real estate digital marketing , below we explain more about these stages.

Stages of the buyer's journey
Awareness: the potential client has just experienced a situation that triggers the need to buy or rent an apartment, residence, office, etc. He is not yet aware of the specifications he needs, that is, he has not defined location, price, type of property, etc.
Consideration: At this stage, the potential client makes an analysis of his options. This research allows him to establish what type of property he needs and therefore he can compare the offers to which he has been exposed.
Decision: After the analysis, the prospect's options have been narrowed down and he is now able to choose.
In pre-pandemic times, in order to close sales within a real estate digital marketing strategy , most of the investment in digital media was directed towards the consideration and decision stages, where the user was already more prepared to buy a property.