Set up analytics and never touch it again

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Conclusion
At first, it may seem that the new features are not very significant. Few people noticed the news about their appearance, and the settings are too simple to consider them as something that greatly affects conversion. But if you look more closely, it becomes clear that the innovations are more interesting and deeper than it might seem at first glance. Each of them separately, and especially in combination, has a positive effect on conversion. Another advantage of using them is that with the growth of conversions, the chance of successfully learning the auto strategy and CR increases. And if you use functions with the capabilities lithuania mobile phone numbers database of the online service click.ru , you can not only improve the indicators, but also save your budget, returning a percentage of the advertising budget.

Advertising. LLC "Klik.ru", INN: 7743771327, ERID: 2Vtzqwy3RHiIf a specialist makes mistakes in analytics, he can waste the budget and not bring profit to the business. Campaign analysis is an important part of the work that needs to be done correctly. In this material, we will list 4 common mistakes that contextualists can make.

One of the most important mistakes in contextual advertising analytics is to think that Yandex Metrica can be configured only once, and then it will work on its own. To receive correct data and draw the right conclusions, you need to regularly check the system's operation. Let's see for what reasons the collection of statistics can "break".

The Metrica counter is blocked by scripts running in the browser. These can be various extensions, including ad blockers.
The counter number in the reachGoal method , which is used to keep statistics, is incorrectly specified.
The goal IDs used in Metrica do not match the same parameter in the reachGoal method.
The counters stopped working correctly due to changes being made to the site code.
How not to make a mistake. A specialist needs to constantly check whether Metrica is working correctly. This can be done approximately once a week. During the check, it is best to view all parameters in the goal counter. It is desirable that the developer who is working on the site is present during the check. Thanks to this, there will be no problem with sudden breakdowns of statistics due to changes.