Target and persona explanation diagram name age sex income values etc. Once you have defined your persona in detail and have a clear image of who it is, you will be able to see what kind of people you should appeal to and how you should express them. In order to get people interested in your products and services on the web, where there is a lot of information available, be sure to convey your message to your persona rather than the general public.
Step 3: Choose the best method Next, choose a method france telegram phone number list of attracting customers based on the specific KPIs and personas. By considering who you are targeting and why you are implementing the measures, you can choose the method that is best suited to your company. There are many methods, so first let's use the YES/NO chart below to help you choose. How to find the best WEB marketing method for you If you have a physical store, we recommend implementing "MEO" which allows you to approach the area specifically.
Also, if you want to achieve your goals while keeping long-term costs down, choose "SEO", and if you want to continuously attract customers using the resources of other companies, choose "Web advertising". However, the chart is merely a simplified example, so this is not the only thing you should do. If you have the time, we recommend that you take on multiple measures, as shown below. the goal Flow of attracting customers BtoC I want to sell products Instagram ad → LP → EC site → Purchase BtoB I want to increase inquiries SEO → Owned media → Email newsletter → Webinar → Inquiry By combining multiple measures, you can increase the number of traffic sources and approach users in stages according to their enthusiasm.