Format
The reason why native ads are “native” ads is because of the format. Such ads must fit seamlessly into other content on the platform, so the format in which they are presented is crucial. captions, and images, native ads must also have these elements and be presented in the same format.
tone
"Tone of voice" is a key detail that determines the quality of native advertising. Not only must native ads look similar to the content on the platform, they must also share the same copywriting tone.
image
Native ads should use image materials that are similar to the image style of the platform content. However, since the styles of website images are often very diverse, especially news websites, this factor is of relatively low importance.
Appier integrates generative AI technology to create native advertising copy for clients
Appier's CrossX solution is a customer acquisition platform afghanistan phone number data that specializes in assisting in the creation of advertisements. Through the latest advertising technology, it not only allows brands to place advertisements in native placements in platform content, but also assists brands in generating advertising titles and content through generative AI technology. Narrative, provide more effective advertising copy.
As mentioned before, the tone of copywriting is a key detail that determines the success or failure of advertising. In addition to attracting potential customers, the tone of copywriting for native advertising must also be consistent with other content on the platform. This is where generative AI comes into play, generating multiple versions of copy for marketers to choose from.
When marketers use CrossX's "AI Copywriting Magician", they only need to provide product features, copywriting and brand tone tags, and 50 copywriting versions can be generated in a few seconds.
So many copywriting versions may be dazzling, but AI Copywriting Magician has another practical function, which can recommend the best copywriting version based on the AI prediction model. If marketers are not satisfied with the version recommended by the AI model, they can indicate which parts need to be modified, added or deleted, and let the AI copywriting magician continue to optimize the copy content.