Many companies still believe that marketing is about sales or advertising, but it is essential that this vision changes and marketing is perceived as an extremely important area for corporate success.
If you have come this far, it is because you are interested in knowing more information about this area of the company. That is why we decided to create this article. Here you will find details about marketing and you will see the real importance of a well-developed marketing strategy .
But in the end, what is marketing?
This is one of the most widely used areas of knowledge whatsapp number in philippines worldwide. Its strategies are used to achieve various objectives in companies such as improving the clients' view of the company, boosting corporate sales, and promoting products and services.
Addressing these objectives is essential for people to understand the reasons that drive companies to use marketing strategies.
According to the vision of the "Father of Marketing", Philip Kotler , marketing is a business function that seeks to identify unmet needs and desires. He adds that the area defines and also changes the magnitude and its potential for profitability. Another point related to marketing according to the author is the specification of target markets.
In addition to these functions, Kotler says that marketing, also known in Spanish as marketing or marketing, needs to consider decisions about products and services. In general terms, marketing is a strategy that considers sales procedures and the relationship between the company and its customers.
Surely, after all this information, you may be a little confused, right? To clarify things, it is important to know a little about the history of marketing.
History of marketing for beginners
It is not known when this area began to make sense in people's lives, but something important is that its use began with the development of the market itself. Therefore, it is believed that marketing has its origins at the beginning of civilization and the invention of commerce.
Although its practice is ancient, marketing as a conscious practice is quite current. It is even assumed that the beginning of use and studies in the area began at the end of the Second World War.
With the expansion of markets and the growth of competition, the need arose to better understand the scenario in which companies operate. This is how marketing emerged, in an attempt to attract customers to companies and increase sales of products or contracting of services.