This main rule is as follows:
If they promised over the phone that automatic transmission diagnostics would cost 900 rubles, it really should cost exactly that much.
If you list punctuality in meeting deadlines as your competitive advantage, it should really distinguish you from neighboring auto repair shops. Don't be fooled by the popular idea of advertising as a "lure" in which everything is allowed.
5. Avoid Common Mistakes When Trading Auto Parts
Many car repair shops actually have mini-shops selling spare parts, oils, etc. It is not surprising, because customers often ask to install a part on a car, without the burden of purchasing it themselves. In addition, a car repair shop has a constant flow of car owners - it would be strange not to try to earn money on additional sales. In this regard, I would like to warn you against one common mistake.
A typical situation: a website is being developed , available spare parts with current prices are placed in the catalog. Time passes, prices change, new items appear in the assortment. However, the corresponding changes are not made to the website in time. This is what happens later because of this:
1) People come to you with inflated expectations, hoping to buy something at the old (lower) price. You tell them that the price has now increased. This leaves a bad taste in the mouth of buyers. The website promised one thing, and now you say something else...
People begin to distrust your further statements and promises. A potential client may start thinking like this: "You say that the repair will cost no more than 7 thousand? Yeah, right. I'll come to you, spend some time and you'll give me a bill for 10 thousand."
Accordingly, the likelihood of contacting your car service is reduced.
2) People don't see the details they're interested in and just leave. You have these details, but haven't added them yet? How can a potential client know this? Let's repeat, not every Internet user will call and ask again.
6. Use real photos of your service
Many entrepreneurs are tempted to save time by publishing whatsapp japan number photos of similar cars in other people's garages instead of original images. In vain. In these photos, the user will see someone else's car service, not yours. When he arrives, he will immediately note for himself: "I saw something different on the site." This is alarming and does not contribute to establishing a trusting relationship.
The Bibizon website contains real photos from different angles. When arriving at the car service, the client will see the same walls and entrances.
Perhaps this nuance seems small and insignificant, however... It is from many such small moments that the initial impression of a potential client about your service is formed.
People do not always clearly justify their purchasing choice. Many will simply say: "Well, I trust these guys more...". However, the subconscious choice is also made based on certain criteria - these very little things. And if you want to beat competitors from the next street, offering the same services at the same prices, you should take this into account.
7. Use video reports
Video reports are trusted more than regular photos. Therefore, it makes sense to create a video portfolio.