What Does a Salesforce Marketing Cloud Partner Do?

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nishat957
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Joined: Sun Dec 22, 2024 4:06 am

What Does a Salesforce Marketing Cloud Partner Do?

Post by nishat957 »

Salesforce Marketing Cloud is one of the leading marketing automation platforms out there but, as with any premium software, it comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.

How to find a Salesforce Marketing Cloud Partner
It’s important to note that not all agencies and consultancies cambodia phone number are certified Salesforce partners. Anyone can claim to be an expert in SFMC but official partners are vetted by Salesforce and go through due diligence and review before becoming approved. You can find partners on the Salesforce AppExchange.

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The AppExchange allows you to filter by industry experts, Salesforce expertise, location, and ratings. For example, if it’s important to you that your partner is based locally, it’s easy to find consultants in your area.

Screenshot of the Consultant Finder on the Salesforce AppExchange

Image: Salesforce AppExchange

Salesforce Marketing Cloud experts should also have the credibility of individual certifications, such as ‘Certified Marketing Cloud Consultant’ or ‘Certified Marketing Cloud Email Specialist'. You can usually spot certification badges on partner websites, like below:

Screenshot of the MarCloud Meet the Team page

If you’re considering working with a Salesforce Marketing Cloud partner, be sure to check these credentials as part of your selection process. Sadly, I’ve come across suppliers who are not 100% truthful. There’s a big difference between a ‘specialist’ and a ‘consultant’ in that each requires its own certification. Luckily, it’s easy to verify individuals using the Trailhead Verification tool, which you can access here.

Screenshot of the Verification tool on Salesforce website
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