So excited in fact, that we want to write down some ideas here to prepare you for how you can actually use this feature when it’s out!
For the record, Pardot is now called Marketing Cloud Account mobile number in cambodia Engagement but we're still using the term ‘Pardot' interchangeably as we know our audience are still using and searching the old name online (and out of habit!).
What is a Conditional Completion Action & why is it important?
Okay, so the Pardot community has wanted this feature for years. Currently, we can apply Completion Actions when a prospect takes an action. Think about page views, file downloads, form completions, link clicks, email opens, and so on.
But what happens when you want to treat prospects differently? That’s what marketing automation is about, right?
Not all prospects are created equally, so a Conditional Completion Action will allow us to have basic criteria like if prospect is opted-in, send them an email’ but if they aren’t opted-in, notify sales to give them a call instead’.
That’s a super basic example, I’m going to explain more below but the crux of why this is important is because it’s going to allow different automated paths off the back of the same activity.
Here’s how it looks:
Conditional Completion Actions setting
Source: Salesforce documentation
This will be available for all editions:
Pardot Standard
Pardot Pro
Pardot Ultimate
Pardot Enterprise
Pardot Growth
Pardot Plus
Pardot Advanced
Pardot Premium
Or for those who didn't know Pardot changed its name:
Marketing Cloud Account Engagement Growth
Marketing Cloud Account Engagement Plus
Marketing Cloud Account Engagement Advanced
Marketing Cloud Account Engagement Premium