This migration left the world of ink and paper practically deserted and, on the contrary, made the digital world much more welcoming and abundant for professionals who dedicate themselves to writing.
To help you succeed in this area, we want to share with you some tips that will help you stand out. Join us and get ready to enter the territory of the Internet!
Get the tone right
If you've been following our blog for a while, you probably philippines whatsapp number already know that most online writing has a casual, reader-friendly tone that's usually absent in print. Remember, though: treating your reader like "your buddy" can be great or bad, depending on your audience.
In order not to make a mistake or scare your person, do not forget the type of profile you are dealing with, and use the tone that should be adopted in each context. After all, just as we behave differently in each situation, we do not want to read a dense article on how to solve a financial problem that occurs in our company. We want something that easily answers our question and helps us.
Catch and hold the reader's attention
If, in a print medium, your article competes with a few that were also published in the same medium and the winner is the one with the most attractive title and the most spectacular photos, on the Internet, your publication has to win against much more attractive content such as videos, podcasts, social networks and entertainment pages. In that case, you have to do everything possible to captivate the reader and not leave your page without having read all the content.
For this, no hypnosis technique is necessary. It is enough to follow two essential strategies:
Make a captivating title ;
And optimize your scannability .
This way, you will be able to arouse the Internet user's curiosity and attract them to your post, and you will make sure they do not close your page immediately, by creating a well-formatted text (avoiding creating blocks of letters without subtitles or spaces), coherent and easy to digest.