We all find an ad that connects with our emotions more attractive because it creates memories.
In a hypersaturated digital world, getting access to customers israel telephone directory is easier than ever, but getting them to pay attention to you is much more complicated. A good message with creativity aligned with the values of a company, the emotions of a specific type of customer and with an expected impact, makes the difference. This is true in B2B, B2C, B2G, etc. because we are all people and we all react to things that catch our attention.
In the past, creativity was a concept almost exclusively associated with advertising agencies, but today, with AI tools, for example, anyone can be “creative” autonomously.
For example, check out this Google Ads tool that helps marketers, like those at cat food company Sosa, harness the power of AI to create campaign assets in a simple and fun way.