Add a photo with faces on it, if relevant. Such posts did three times as well for us as other posts. The condition is that you see people who have something to do with the organization or the post itself (so no stock images). There are often visitors who recognize those people, which ensures
Are you going to post recurring content, for example a section that you promote periodically on LinkedIn? Then create, find or buy an image that you use for this. This ensures recognisability among your followers.
Make sure your company page also contains relevant images in the right format . Then visitors will also get a good picture of your company when they click through to your company page .
2. Invest time in your text
Often a lot of time goes into creating the content you want to refer to on LinkedIn. You have labored for a long time on a whitepaper, press release or video. The only thing left is to make that content public via LinkedIn.
Stop. Take a moment to think about the 'hook'. Which sentence will make your LinkedIn followers click through to your site? What's in it for them? Formulate a catchy sentence. For example: "In our latest whitepaper you can read everything you need to know now about <relevant topic for your target group>". This way you can even sell hard -to-chew texts.
And perhaps even more importantly: make sure that sentence fits into 139 characters. LinkedIn will automatically add 'Read more…' to the end of any longer characters. Your followers will then have to click to read the entire post. LinkedIn also counts every click towards your CTR, even though people haven't clicked through to your site yet. So a high CTR isn't much use… After all, the goal is for people to actually visit your site.
3. Alternate
If you work for a knowledge-intensive organization, there is always content available to share via LinkedIn. But you only really give your timeline – and therefore your organization – a face if you france telegram data alternate substantive content with light-hearted contributions. These posts often do at least as well on LinkedIn. Think of a nomination for an award, a photo of someone preparing for a presentation, a photo of the drinks after an event, an initiative that your company sponsors, etc. The condition here is also: the subject must fit your organization.
No inspiration? Then take a look at the Issue Calendar , maybe there is a theme day next week where you can hang a relevant post. We experimented with the National Bike to Work Day (including a photo of colleagues on company bikes) and scored more likes than usual with previous posts.
linkedin b2b post cycling
Another mega tip in this context: put your contributions for LinkedIn on the weekly team agenda. For example, discuss every Monday what you are going to post on LinkedIn that week and keep track of it in a calendar. This way you can be sure that the contributions are varied, that they are spread over the days and that your followers never see an overkill of messages from your organization in their timeline. If you can also look back during that team meeting every now and then to see what worked and what didn't (make someone responsible for keeping track of the CTR per post), then you are working completely purposefully.