Do I need to do anything?
Nope! Essentially, nothing about the way you use the platform, or ownership of the product has changed—just the name! So there's nothing you need to do right now.
We’ll be keeping a close eye on things as they evolve number cambodia and will provide you with updates and information shared by Salesforce as they move through this transition.
In the meantime, feel free to get in touch if you have any questions about how to make the most of the Marketing Cloud Account Engagement platform for your business.Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles.
A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably. It's official, Salesforce is scrapping the name ‘Pardot' and renaming the platform ‘Marketing Cloud Account Engagement'. This is a big change and quite an emotional one for the Pardot community who have forever felt like the fringe marketing automation-ers who own the platform with the weird product name (it means to sell’ in Latvian). Yes, you do pronounce the t’.
But why the change?
More often than not, change is good, and I think this one will be particularly beneficial for Pardot users. In this blog I’ll explain more about why I think this is a good move for Salesforce, and what it means for you and your team using the platform.