Of course, this is easier to implement in a personal sale. Based on the client's formulations such as "I see it this way", one can draw a conclusion about the optimal channel of perception for him at the current moment. In turn, the aroma of a cafe has long been successfully creating a cozy atmosphere in the offices of many companies.
However, even with a simple advertising banner/poster, you can influence several senses. Here is a classic example, an image advertisement for a company offering semi-finished products for home bread making:
On the one hand, this image evokes associations with the aroma of freshly baked bread. The sense of taste is involved.
On the other hand, we have warm, soft, round-shaped house slippers. Here the tactile imagination is already at work.
The fast food chains mentioned above are also masters of this technique. They don’t limit themselves to visual submodality when creating their advertising layouts. To add a sense of coolness, they throw ice cubes (actually made of acrylic) into a glass of cola. To show that the dish is hot, they make sure that there is smoke above the burger or delicious chicken (which is actually special incense).
9. Substitution of concepts
The advertised product/brand is placed on a par with positive phenomena and, as a result, acquires a positive emotional connotation.
For example: “Kettler, movement, life!” (from an advertisement for an exercise bike).
There are also, on the contrary, attempts to denigrate a competitor using this technique. Moreover, this propaganda technique is used even in speeches by world-class leaders. For example, in 2014, Barack Obama repeatedly put our country on a par with the Ebola fever and terrorists in Syria. It would be naive to believe that this was an accident, and not whatsapp number list a carefully thought-out tactic by American political strategists.
10. The illusion of choice
Offer the consumer "freedom of choice" between several options that are beneficial to you.
A funny example of this technique is the Dirol advertising campaign, which offered a choice between two different flavors - “for her” and “for him”.
Whatever choice we make, the owners of Dirol make money. However, there is at least a difference in taste. Some went further: for example, in an advertising campaign for one brand of American cigarettes, consumers were offered a poster that showed the same pack of cigarettes on a white and red background. Under the images was the slogan "Choose!"