momentum and are becoming increasingly important in the purchasing journey.
70% of consumers already have their favorite store's app on their smartphone and 8 out of 10 say they use it as a source of information and 64% also complete purchases on the Apps, in addition to making inquiries.
Among those who will buy online on Black Friday, 59% intend to buy via apps.
More demanding consumer
Due to the pandemic and the rise in digital media, consumers are more aware of their priorities and more planning before making a purchase.
The trend is that Black Friday 2020 will be less about buying only what is at a super discount and more about making good deals and this will pressure companies to look for different solutions, in addition to low prices.
Drop in mobile sales
In 2019, mobile was responsible for 52% of Black Friday sales in the country. And by all indications, this year will be very different.
With many people working from home and the ease of having access to a computer at home, the tendency is for most purchases to be made via a desktop.
This is a warning, because many business owners are investing in app creation and mobile usability and according to Google research, this will not have a big impact on Black Friday 2020.
free shipping
Consumers are more concerned about delivery time and cost and in July of this year, searches for free shipping on Google were 118% higher than searches for the topic in the month of Black Friday 2019.
The term “express shipping” has also gained importance and paying philippine number for whatsapp little or nothing for purchases this year will be of great value to the new consumer.
Discounts
When buying a product, the value of the merchandise always speaks louder.
According to the research, discount coupons and cashback will make a difference in the customer's decision this year and the search for promotions grew 38% compared to last year.
This can be justified by the high unemployment rate generated by the pandemic and the drop in purchasing power of Brazilians, who are looking to save more.
Free Google Shopping on Black Friday
Google also announced that Google Shopping will be available for free from the second half of October in Brazil.
This will allow online stores of all sizes to connect with millions of Brazilians who use Google every day to find products, free of charge and regardless of whether or not they advertise on Google.
With these trends, you can now get ahead and put all the reinforcements in the right places and define your strategies well for this day, which is proven to be the best Friday for sales of the year.