Conduct a customer needs analysis

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Once you have divided your buyers into individual customer categories assigned to clearly defined groups, you must carry out a customer needs analysis for each of these. If the resulting customer categories are too numerous, you filipina whatsapp can only consider the selected customer groups that you consider most important and profitable. Such a situation can be observed among game producers who, after segmenting their customers into market segments, which is an example of segmentation based on geographic criteria, translate their productions only into selected languages, the inclusion of which in the product will be the most profitable.

Adapt your strategy
Once the customer profile has been analysed for each of the groups created after segmentation, the process of adjusting the company's operational strategy can begin, which includes, among other things, the sales and marketing strategy. Recalling the example of the candy bar manufacturer, we can conclude that each of the predefined customer categories expects different marketing actions from us, as retailers.

The most common challenges in customer segmentation

Although at first glance customer segmentation does not seem like an overly difficult task, several challenges can arise during the process. What mistakes can arise when we want to segment customer groups?



When creating a product aimed at gamers, you cannot lump strategy gamers, role-playing gamers and those who kill time on the bus playing on their phones together. If we define all these people as a homogeneous group of customers, we greatly overestimate the potential sales of a specific product aimed at meeting the needs of only one of these groups.

Too many market segments