You know that saying, “first impressions are lasting impressions” ?
A personalized journey is essential to understanding the customer's difficulties philippines code number and needs, allowing you to deliver more and more value.
Today, we present an innovative approach that we applied at Digisac . Read the full article to learn more.
An effective approach in onboarding strategy to achieve this goal is to classify customers according to their maturity level . This segmentation allows companies to tailor their strategies to the consumer, to maximize value and satisfaction at each stage of their lifecycle.
How to identify customer maturity?
Customer maturity refers to the degree of experience, knowledge and engagement a customer has with a company, product or service over time. It can be divided into:
BEGINNER – Customers who are in the initial stage of familiarization with the company and/or product, and may seek different solutions available for their needs.
INTERMEDIATE – Customers who already have some experience with the company or product, but are still exploring its features and benefits, and may seek solutions to problems.
ADVANCED – Customers with in-depth knowledge of the company and/or product, with interests in advanced features that help them customize the tool.
The level is independent of the time that this company or person has been your customer. Therefore, we can say that the idea is to be able to measure the maturity of the onboarding strategy , through an ideal definition for your company.
By identifying this level of maturity, we can separate them into groups and direct the necessary energy and attention, ensuring that they receive all the necessary support, new knowledge, skills, and communication through these parameters.