Think about the following: what leads big brands like Coca-Cola, Disney, General what is whatsapp number in philippines Electric, Red Bull, Starbucks and many others to use blogs in their communication strategies and become successful cases?
to help a company gain authority, appear at the top of search engines and, of course, sell more.
Understanding the role of a blog in your digital marketing strategy is essential to attracting targeted, free traffic to your website.
1. Helps you get found on Google for free
Those who are not seen are not remembered and, in the digital age, are quickly replaced.
Posting content frequently on a blog means your business will have many more pages indexed on Google than a regular website.
Additionally, it increases the likelihood of your blog receiving reference links on other pages, which is considered by Google as a ranking criterion.
Creating and publishing engaging content frequently is a strategy that, when combined with SEO techniques, can raise your page's ranking on Google.
Standing out in search engines, especially Google, is one of the ways to stand out from your competitors on the internet and reach a good number of people within your target audience.
2. Helps your brand gain credibility
Nowadays, consumers are demanding and want something in return. If you can solve a customer’s doubt or problem, who do you think they will remember when they feel the need to buy?
Creating content that helps your audience in some way is a very effective way to make your brand memorable. When the reader feels confident in your content and is able to absorb the information positively, your company gains credibility with that person and they are likely to consume your content again and, consequently, buy from you.