When expanding the range of goods to several hundred items, increasing the number of suppliers, including foreign ones, various delivery methods, having several warehouses in different cities and the obligation to organize delivery to customers without a clear sales forecast, there is a risk of financial damage. Therefore, it is important to have a flexible structure of production processes.
In addition, it is necessary to pay attention to interaction with the market and effective coordination of sales and marketing departments. There is a need for specialization and in-depth analysis of market competition.
Logistics and procurement
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Of course, not everyone can have expert knowledge philippinen vorwahl whatsapp in all areas - after all, your company prefers to hire regular employees rather than unique superheroes?
Looking at the big picture is not enough. You need to understand that simple linear expansion will not solve the problem - specialization requires investment. For example, in your case with three different types of clients, each of whom requires an individual approach and relationship management, how many sales teams will you need? Correct! Three. Is your budget ready for such an expense? Even if it is, what is the point of increasing the cost of service for each client?
Perhaps you have a branch in another locality where a warehouse is located. The branch manager has outstanding leadership qualities, but he is not quite able to effectively plan the remaining goods in the warehouse, the inventory is not carried out as accurately as we would like.
Here, the functional manager comes to the rescue, whose fundamental task is to provide methodological support to employees of related structural divisions. It does not matter whether he is a sales director in a specific market segment, a logistics director or a financial director - their positions and areas of activity may differ. However, the main goal - achieving the highest results in their areas of responsibility - unites their tasks.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Rules for the implementation of the position of functional manager
On the path to implementing functional management, confusion and doubt arise: how can one employee have two bosses? How can we determine whose instructions take precedence if their visions do not coincide?
This issue requires a systematic approach, and it is important to highlight the following key points:
The need for unified management
The absence of common rules for all managers for planning, delegation and control, corresponding to their functions and powers, will lead to chaos, similar to the plot from Ivan Krylov's fable about the swan, the crayfish and the pike. The more diverse the functions, the more characters are added to this management structure.
Interaction
Without a sustainable business communications system with clearly defined goals, you will only have to act in crisis mode, like a fire brigade. Fire prevention and continuous development of the company are two mutually exclusive processes.
Case: VT-metall
Find out how we reduced the cost of