And in China, there’s one search engine you really need to know oman number for whatsapp about—Baidu. China’s leading search engine isn’t called the “Google of China” for no reason, and like its North American counterpart, Baidu attracts a massive number of users.
According to data released at the Baidu 2022 Wànxiàng conference, Baidu’s search volume grew by 17% compared to 2021, and the monthly active users of the Baidu app increased by 8%, reaching 628 million. That’s just the app, Baidu search has even more users.
For companies, because of the sheer number of people using the search engine, Baidu is a potential gold mine of new customers and business opportunities, helping them expand their market share and increase brand awareness.
Therefore, understanding Baidu’s user base and their search habits gives insight into user needs and enables businesses to explore new opportunities.
Today, we will walk you through the demographics of Baidu’s current user base, how they use Baidu’s search function, and what they’re searching for (AKA: search behavior).