How to be one of the cards that shows to users?
In 2018, it was estimated that it was a resource used by more than 800 million people worldwide.
A not inconsiderable audience, in fact, which probably includes many of your potential clients.
It is worth being there.
We already know that Google takes into account the tastes of users to show them certain things or others, but we don't know what we can do to be candidates for it.
Do SEO?
SEO for searches, queries and intentions, no; SEO for content strategy and user experience, yes.
That's right: forget about making optimizations, that's not the way it is.
You have to sit down, be patient and dedicate more time than ever to the strategy, to thinking, to seeing what might interest your buyer persona, the formats, the length, the UX…
All!
Less execution and more planning, to put it another way.
Combine useful information that doesn't lose value over time with trends, present them well... and you've got it in your hand.
Remember, you have invaluable leads in your Goo code phone number philippines gle Search Console left menu, which you'll only see if you meet the 16-month visit requirement.
Google requirements
I've already told you one: the minimum number of visits – a figure that Google itself has not revealed – over the last 16 months.
The other is simply that your content complies with Google News content policies.
No structured data or anything like that.
Google Suggestions
Google, without making things too complicated, suggests two things to help us appear in a good position on the cards.
We already know one thing, which is that we publish things that interest our audience.
The other is less ambiguous and tells us what is good for improving the position within Discover: that we use quality images and quality refers to large images instead of thumbnails, because according to Google it improves the metrics of clicks, time on page and satisfaction .
In order for Google to display large images, it gives us two tips:
That the ones we use in our content are of quality and have a minimum width of 200 px.
Give Google consent to display them, for which we will have to use AMP or make a request .
I see a clear 2-in-1 solution: use large images and use AMP so that they don't weigh so much and, in turn, Google has our consent to use them.
More suggestions, using lo