Your customer may be buying your product, or paying every month for your services, but saudi arabia number that doesn't mean they won't forget about you and start buying from your competitor.
Relevant companies continue to engage with customers, even after the purchase, as they know how important it is to retain, engage and delight these current customers.
After all, satisfied customers buy more and, in addition, recommend and promote your company, becoming true advocates of your brand.
Social media is where you will interact most closely with your customers. They will leave questions, comments, likes or dissatisfactions. Therefore, always pay attention to what they are saying about your brand and, most importantly, listen to your customers. It is their opinion that really matters.
Email marketing can also be used in this enchantment stage. NetShoes, for example, uses personalized emails to ask for opinions and product reviews after purchase and takes advantage of the opportunity to make new recommendations.
All stages of the Inbound Marketing strategy are carried out through integrated actions and techniques, making it possible to measure and analyze results, so that tactics are continually improved.
Why adopt an Inbound Marketing strategy?
Positive ROI (Return on Investment)
With Inbound Marketing, companies that maintain a blog get 97% more links and are 13 times more likely to have a positive ROI.
According to studies by Hubspot, investing in inbound marketing generates an ROI three times higher than conventional marketing.
In one of our success stories, for example, we achieved a 5,300% increase in ROI and a return of R$53 reais for every R$1 real invested, using Inbound Marketing strategies.
Inbound Marketing costs 62% less than Outbound Marketing
Investing in Inbound Marketing costs 62% less for each lead generated than Outbound Marketing , which consists of traditional strategies such as advertising on communication channels, telemarketing, etc.
Companies report that around 57% of customer leads acquired came from blogs and relevant content.
Essential for your business
92% of US marketers believe that inbound marketing is essential for businesses in today's economy.
According to research carried out by the Economist Intelligence Unit (EIU), commissioned by UK Trade & Investment (UKTI), investments in digital marketing will surpass traditional marketing by 2020 and digital content will be the equivalent of 80% of global consumption in entertainment and media.
Helps reach the right audience
Providing content and answers to your audience's problems gives your brand permission to communicate directly with this audience about your products, increasing the possibility of sales.
If you publish the right content in the right place, you attract your potential customers and become useful to them.
People impacted by your content tend to create a bond of trust with your brand, to the point of allowing you to get closer and build a healthy relationship, which can result in a sale.