What to pay attention to? Partially, the C2B approach can be implemented by any company, for example, cases and referral programs can be used for promotion. In this format, the main business processes are preserved, but customers begin to play a new role.
In this article:
The essence of the C2B model
Differences and advantages of C2B
Reviews in the C2B model
Referral programs in C2B
Cases in the C2B model
Examples of companies operating on the C2B model
Frequently asked questions about C2B
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The essence of the C2B model
Models such as B2B, B2G and B2C have been known singapore business mailing list to everyone for a long time. They are already familiar to us, we all know how to work with them and how to make money from them. But everything in this world is developing, and business is no exception.
For example, the C2B model (“Consumer to Business”) has emerged not long ago. What is C2B? Its essence can be explained in different ways. For example, some people think that in C2B the consumer is the one who determines the price of the product. But in this article, we will take a less specific position: the client is the one who creates the value of the business.
The essence of the C2B model
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How does this happen? Below is a step-by-step illustration of how C2B works.
Suggestions from buyers . In other business models, consumers choose a product from those already in the range. However, in C2B, on the contrary, it is people who offer the company ideas for new products. This can be as simple as selling photos to a business, or specific options for its development.
The organization gives its assessment . The business management reviews all the proposals received and decides which one is the most suitable. For example, when a business needs photographs, it reviews proposals from freelance photographers.
Payment . When an organization is satisfied with a client's offer, it buys the copyright to use the product from him. In this case, the money does not come from the consumer to the seller, but vice versa. In this case, the business, as a rule, sets the price itself.
Sometimes the service can be customer feedback. It helps to give a more accurate objective assessment of the company's activities and improve its functioning.
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Differences and advantages of C2B
C2B has some similarities and differences compared to other business models.
From consumer to consumer — C2C . Is one of the most common models. Its popularity is due to the simplicity of implementation, the absence of large costs and the ability to sell goods that have already been used. It allows customers to make purchase and sale transactions directly through digital platforms. Such interactions usually occur on specialized websites on the Internet, for example Avito, eBay, Yula and the like.
From business to consumer — B2C . Among all existing e-commerce business models, this is the most popular. It is used by most companies: from the smallest to the largest, such as Netflix or Amazon. The main difference between C2B and B2C is that in the case of “business-consumer”, manufacturers mainly focus on the consumer market. To do this, managers do everything to make the process of purchasing and delivering goods as fast and convenient as possible.
From business to business — B2B . This model consists of the fact that enterprises conclude transactions directly with each other. An example of such transactions is the purchase of any goods by one company from another. This can be any raw materials or materials for production, logistics services or, for example, consultations. Organizations that use this model in their work operate on a large scale, so transactions have a very high value.