What is keyword research - Keyword magic tool
SEMrush Topic Research Tool
If you need to generate content, you can use this tool to enter a target keyword and get ideas of what your competition is publishing by looking at their headlines, questions and related searches and even compare them online.
What is keyword research - Topic research
As you can see, this tool allows us to see the headlines and related questions in a single image.
What is keyword research - Topic research map
Keyword Difficulty Tool
In this tool we can enter several keywords and compare the difficulty of up to 100 k
eywords and export the list to an Excel sheet just like in the rest of the tools.
What is keyword research - Keyword difficulty
image.png
Keyword gap
With Keyword Gap you can enter up to 5 domains to compare.
In addition, you can select keywords that are positioned in common with another domain or those that you do not have positioned and extend the comparison to both organic and paid keywords.
What is keyword research - Keyword gap
Organic traffic insights
This great tool solves the (not provided) problem in Google Analytics and tells us the queries that bring us organic visits, allowing access to our Google Analytics and Google Search Console properties.
It shows us a table with the query, position, clicks, impressions and CTR with data from SEMrush and Search Console by date, country and device as can be seen in the image.
It will also allow us to find new keywords that we had not considered on our website.
What is keyword research - Organic traffic insights
Other questions from users
One way to find questions related to a keyword or question that we ask Google is to search the section of questions from other users, which will return related questions that we can click on to see more questions.
What is keyword research - Other questions from users
Google Search Console
If you already have a website, you can view your website's performance report with clicks, impressions, CTR, average position in a country and apply filters.