Enter the customer journey map

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The customer journey focuses on the specific touchpoints customers have with your company, even after purchasing. It reflects where—and how—you interact with customers as they go through the buyer’s journey and beyond. Make sense?

The 5 Stages of the Customer Journey
Your customers’ journey is as unique as your brand. However, there are generally five stages in the average customer journey, which are:

Awareness: The customer becomes aware of their problem and begins searching for solutions.
Consideration: The customer knows they need a solution—and now, compares alternatives.
Decision: The customer decides to purchase your solution—or not.
Retention: The customer is your customer—for now—but requires continued support.
Advocacy: The customer is happy and willingly advocates for your brand via social media, friends, family, online customer reviews, etc.

With all those stages, wouldn’t it be great to have peru telegram data some kind of visual image, so you can dissect the entire customer journey, touchpoint by touchpoint?


What is a Customer Journey Map, and Why Do You Need One?
The customer journey map is a visual representation of a customer’s experience and interaction with your company, throughout his or her lifecycle. It covers customer touchpoints—and attitudes toward your brand—as they progress from awareness to advocacy.