coming to the search engine world

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This may remind you of RankBrain, which in 2015 introduced a new way of doing SEO by introducing search intent as a new factor.

But BERT goes a step further and is able to understand the context of a sentence and not just the words it contains.

Google’s announcement of the launch of BERT signaled that a new big change was .

However, the SEO community did not find any significant changes in rankings.

It is true that there were some variations but no more than with any of the monthly algorithm updates.

In fact, if we take a look at the SEMrush volatility graph on mexico mobile database the days of the update, we find a score of 5, which indicates that there are changes but nothing to do with the scores of 7 or even 9 that we are used to from other updates.

Google BERT and SEMrush Sensor

In reality, BERT is more than just an algorithm update, and that is where its importance lies.

BERT is an open source unsupervised natural language processing model .