Content: uniqueness and length

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Keys and their order in the text
Keywords are necessary to indicate the content of the text, the relevance of pages to the request. An important requirement is naturalness.

Systems recognize word forms, so the keyword "buy a dacha near Moscow" in the text should look like "buy a dacha in the Moscow region". For the system, this is the same thing, and for the reader, the second phrase certainly has meaning, while the first is just a set of words.

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But the identical for the user "download antivirus" and "download antivirus" for the system are different keys, despite their common purpose. The part of speech is important for the search engine.

Spamming is punishable, so the density of entry is an important criterion. There is no clear answer to the question of the optimal key density that can bring a site to the top of the search results for user queries. It is clear that the target keyword should be used in the material more often than others, but the text should remain natural.

LSI keys
Internal Page Ranking Factors in Google_LSI Keyword

A number of synonyms are selected for psychiatrist email addresses the key phrase – LSI (latent semantic indexing), allowing to expand the semantics and use additional queries by specifying the topic for the search engine. Identical phrases to the key, included in the text, its name and description, help Google to better understand the topic of the page and speed up its indexing.


Google draws conclusions about a site, including based on an analysis of the quality and quantity of content. The uniqueness of the content (originality, absence of duplicates even within the site itself) is very important for the search engine. "Panda", which has become an algorithm from a filter, punishes the resource with sanctions for an excess of non-exclusive content.

As for the length of the texts, this is important both for the search engine and for users, who may be put off by longreads. But long content works great for attracting traffic: it gets many times more links than short publications, plus likes and reposts. Experts recommend studying the TOP and keeping an eye on the sites in it.

Optimized, high-quality text can be supplemented with useful content that will become a competitive feature. For example, accompany a recipe with an online calculator so that the user can calculate the ingredients for cooking for a certain number of guests.