A possible explanation for why managers are unable to explain their digital strategy in a comprehensible manner and convince their employees to buy into it can be found in a study by the job portal StepStone and the consulting firm Kienbaum, which examines the prevalence of different leadership styles in Germany. According to this study, a directive leadership style predominates in Germany, in which roles and tasks are clearly assigned and discipline and performance are demanded. 54 percent of respondents describe their supervisor's leadership in this way. Unfortunately, this leadership style rarely has a positive effect on employee motivation and their identification with the company.
In order to take employees along with the digital greece whatsapp data transformation, the authors instead advocate a mixture of strategic and transformational styles, coupled with an understanding of digital transformation. Both leadership styles strengthen employee commitment and thereby indirectly increase a company's innovative strength. With the strategic style, managers develop a clear strategy, support their employees in implementing it and give them constructive feedback. A style is called transformational when managers lead by example, convey a vision and at the same time give their employees a lot of freedom to work independently. Considering that multiple answers were possible, these two leadership styles are not widespread in Germany. Only 29 percent of respondents describe their supervisor's leadership as strategic and only 21 percent as transformational.
The authors emphasize that there is no one right leadership style. If employees are satisfied with their work, they can thrive even with a boss who demands performance and discipline above all else. Nevertheless, especially in times of technological change, it is important that employees feel that they are taken seriously as individuals. This also increases the likelihood that they will be open to the digital strategy.