In-depth competitor checks are time-consuming. If you break the process down into individual steps, you'll make it easier. We'll show you how to create a comprehensive content analysis of your strongest competitors.
Like most marketers, you're focused on your own content marketing efforts. But you're probably also curious about what your competitors are doing. What makes them stand out? How well are they ranking? What do you need to do to overtake them? Are there opportunities you're missing? A content analysis of your competitors can be a simple report, or you can do more with it. Comprehensive reports on competitor content are useful and help develop the entire digital content strategy for months or even a year.
Use your resources intelligently
It can take several employees with different norway whatsapp data skills more than a hundred hours to produce this type of competitor analysis. While all companies benefit from the information, not all have a budget large enough to invest in such a report. For this reason, we will show you how to break this important part of your content marketing strategy down into smaller and manageable steps.
Step by step to content analysis
When you check your competitors' content, look at both their owned and earned media! We'll show you how to best tackle this challenge:
1. Start with the website:
First, check the content of the website page by page. The following questions will help you:
What content formats do you find?
How big are the text blocks?
Is there a blog ?
Are there videos?
Are there any case studies or testimonials?
Are there downloadable eBooks or white papers?
Is there an email newsletter subscription?
Are there pop-ups on the site?
If it is a B2C website, is there a loyalty club?
What special pages are available (e.g. coupon, locations)?