A lot of those wins are because KAM can:

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Focusing on key accounts can drive more revenue into your business and create lifetime bonds with customers. If you help them achieve their goals, there's a good chance they will stick with you for the long haul.

Milind Katti—the co-founder and COO of DemandFarm—looks at key accounts through the lens of the Pareto principle: 20 percent of your top customers will bring 80 percent of your revenue. And with the increase in tech to enable your KAM program, this is only getting better. As Milind says: “No level of automation can replace the intuition an experienced key account manager brings to the job. It can only enhance it.”

Why is Key Account Management Important?
Key account management can be a game-changer for company revenue—especially for startups and SMBs trying to cement their spot in an industry.

Research by Rain Group found that sales teams who use KAM are three times more likely to grow 20 percent (or more) revenue from key accounts, and 4.5 times more likely to improve customer satisfaction YoY.

Why is Key Account Management Important - Rain Group Research
Source: Rain Group


Strengthen customer relationships. Key account planning is built on hungary telegram data communication. Constantly talking to large accounts creates a feedback loop—learn what customers need, and build trust at the same time.
Increase revenue and profitability. KAM taps into the most valuable customers in your pipeline. Once a pattern is developed, it's easier to spot opportunities in your industry to nurture valuable clients to turn into high-growth accounts. More key accounts = revenue growth.
CLOSE'S REVENUE GROWTH CALCULATOR→

Why is Key Account Management Important - Close Revenue. Growth Calculato
In theory, your sales team can earn more in revenue without closing more deals. All it takes is closing the right deals.

Here’s the problem: around 87 percent of companies don't get strategic account management right. And that's because these initiatives also come with drawbacks. With so much time spent focusing on strategic relationships, it's easy to: