There is nothing wrong with giving your personas names and leaving out photos. Details and visual illustrations help you to get into the persona even better.
At the same time, you are communicating the needs of your persona to other members of the team or other departments. For example: "Would email specialist Emily like to read this blog post?" "What tone does she prefer?"
Focus on content that promises south africa whatsapp data better sales results. To do this, determine which data is important before creating the questionnaire. This could be, for example, engaging content or touchpoints.
Mistake number 4: Your persona doesn’t keep up with the times
However, once you have developed a perfect persona, it is not valid forever. So update your personas regularly. Review them every quarter or every six months. This is even more important if you are dealing with key customer groups. Make sure you set priorities for updating - even if you think you don't have time for it. If you always keep your messages up to date, your customers will reward you.
Conclusion
There are certainly a few more things to consider when developing really good personas. For example, you shouldn't develop too many personas. Make sure to focus on one or two per segment.
An important tip is: If you decide to work with buyer personas, interview your customers as much as you can and evaluate the information carefully. If you avoid the mistakes described here, success will follow automatically.
We are happy to provide you with professional support in developing buyer personas. Contact us.