The Global HR Barometer 2015 by Michael Page shows that the most important resource in a company is its employees. Use this effect and turn them into brand ambassadors. Motivate them to post about current specialist topics on your social media channels. The expertise shown in this way reflects on the entire company. Create incentives, topics and occasions for content that your employees like to communicate via their personal accounts, such as in-house training courses or events, promote employee retention and thus employee communication about their own employer. There are two ways to increase employee satisfaction: horizontal and vertical employee retention.
Horizontal employee retention offers employees tunisia whatsapp data opportunities within the hierarchical grouping or classification, such as continuing education, training, and workshops, which they can attend regularly or which they themselves lead. This is particularly recommended for employees who work hard and like to acquire comprehensive and in-depth knowledge of the operational processes in their field of work and want to be recognized as experts in this area.
If, on the other hand, you offer the employee an increase in responsibility or a promotion to the next level in the hierarchy, then vertical employee loyalty is achieved. This is usually an effective tool for high-potential employees who feel more attached to the company through freedom and greater responsibility and approach their tasks with more motivation.
With sensitivity and good leadership skills, you can cover the grey areas between the two possibilities.
Conclusion
Even if you are an IT company that is technically competent, this does not automatically attract high potentials. However, if you are an attractive employer and can attract employees with a wide range of interests, you can turn high-tech into economic success. One thing is certain: small and medium-sized ICT companies in particular have great potential when it comes to employer branding. Often, all that is missing to successfully implement a strategy is the time and the staff. Our tip: get support from external experts.
NetPress has the necessary experience in employer branding. We will work with you to develop the strategy and help you implement it. Contact us!