Memphis aesthetics were often associated with a uk whatsapp number lack of taste due to the abundance of chaotic patterns, shapes and color combinations. However, it was the colorfulness of this style, its boldness and sharpness that made it a counterbalance to the boring and exhausted minimalism. Area17 Area17 hejwa.dk hejwa.dk 2. Typography in Hero Image Hero Image is the central element of the first screen.
It is logical that it is entrusted with conveying the main message of the site. In an effort to increase the informativeness of Hero Image, web designers increasingly use typography in its design. One of the most modern solutions was the partial or complete rejection of images on the first screen. Instead of a picture, there is text that performs a function similar to that of a newspaper headline.
Due to typography, it attracts the user's attention not only with the verbal, but also with the visual component. The correctly selected size, shape and color of the font, the layout of the text - all this makes the typographic Hero Image an independent design element, not inferior to images in either aesthetic or practical terms. Despite the apparent simplicity of execution, such Hero Images are a vast field for the designer’s self-expression.