campaigns maintain a personal touch.

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For example, in 2019, Google was fined $57 million for GDPR violations in how it handled user data. Therefore, to avoid facing the same penalty, enterprise businesses need to make sure that their ad servers are usa tel number fully compliant in obtaining explicit user consent for data collection and use. Ad Fraud and Viewability But a serious weakness in this new landscape is ad fraud, which consists of click fraud and impression fraud. The estimated cost of ad fraud in 2023 is $84 billion globally .



Ad servers need sophisticated fraud detection tools to mitigate these risks. Additionally, ad visibility (making sure ads are actually shown to users) is important. Integration with Other Marketing Tools Ad servers can deliver better results if they are fully integrated with other marketing tools, such as: CRM systems Analytics platforms Content management systems Consider the seamless integration of an ad server with Salesforce, which can provide a comprehensive view of customer engagement and the opportunity for more precise targeting to ensure ad

This can lead to a 20% increase in lead quality and a 15% increase in sales. Conclusion Ad servers continue to be an essential tool for businesses looking to optimize their advertising campaigns to generate and maximize leads. Businesses are seeing good ROI by using some of the key features of advanced targeting, personalization, and real-time optimization. The development of ad server technology continues to be an important step for anyone looking to achieve real and sustained growth in such a competitive digital environment.