Stages of the start of the advertising programmatic process
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Step Seven : Boost Your Advertising Campaign
Place your creatives in the relevant platforms, check brazil mobile number list all the settings and financial plans, and move the marketing campaign into active mode. After the launch, it is important to track key indicators. For example, analyze how audience members interact with the materials provided and perform target actions.
Programmatic advertising is the process of automating marketing activities where the advertiser is largely not involved after setup.
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Criteria for choosing a platform for programmatic advertising
Today, there are more than 30 platforms on the programmatic advertising market in Russia. When choosing a platform, it is recommended to pay attention to the following factors.
Portfolio and successful projects
It is advisable to approach platforms with an already established reputation. As the number of clients increases, the platform improves the quality of services, efficiency and level of customer service.
Technological characteristics
It would be great if the programmatic platform provides a full set of tools and is able to independently meet all the needs of the client. It is necessary to take into account the number of connected SSPs, the variety and volume of advertising when planning. For example, to meet strict KPIs and get 100 million impressions, it is better to contact large programmatic platforms and request information about the available tools that can provide the necessary results.
It is important to pay attention to strategy
Learn about the approach to its development from the very beginning. A competent contractor will offer a detailed strategy with a description of the steps, a list of marketing opportunities and methods of purchasing advertising.
The essence of programmatic advertising
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If the platform promises KPIs that differ significantly from the market average, for example, a 40% increase in conversion, then the probability of achieving these indicators and honest traffic is extremely low. Also, if the platform does not insist on installing a pixel for automatic optimization, collecting the 1st party segment and conducting analytics, you should be careful, as this is an important basic requirement for the effective operation of the platform.
The existence of the possibility of integration into business processes
This is important if you intend to work with the in-house partner solution integration model. In addition, not all programmatic platforms provide the ability to use a self-service model, where the advertiser manages the recommendations themselves.
The resource must be able to interact with the customer's business system at a technological level, including integration with CRM and the use of user behavior data based on DMP.
If a programmatic platform can create unique target groups for individual purchasing or develop communication scenarios based on data analysis, this is a positive signal.
For effective analysis of advertising campaign results (Brand Lift and Sales Lift), it is critical that the contractor has a team of analysts and technical developers.