As many as 96% of people use search engines to find legal advice, and 38% of them choose to go online when looking for lawyers. Advertising your law firm online can help you attract qualified leads and expand your client base.
Keeping the "old" ones
Your current clients offer you the greatest potential to grow your legal business and earn the most revenue. Online promotions can boost your client retention strategy . A slight 5% increase in client retention rate can increase firm revenue by 25% to 95% .
Increase customer loyalty and trust
If the digital experience with a brand is not as pleasant as an in-person visit, 51% of American consumers would feel less loyal to that brand. While a brand that is highly accessible and findable on the web instills more trust in customers.
Revenue growth
One of the biggest advantages of digital marketing for law firms is the huge opportunity it offers to increase revenue and get a higher return on investment (ROI) compared to offline marketing. For example, you email list australia can try pay-per-click advertising (also known as PPC) and enjoy a 200% ROI .
Step-by-step guide to online marketing for law firms
Follow the steps below to establish a good online presence and attract more customers.
1. Review your strategy and goals
You need to take a strategic approach from the start. This means you need to come up with a well-thought-out digital marketing strategy .
To do this, answer the following questions:
Who is your ideal buyer ?
What are your strengths and weaknesses compared to your competitors?
What is your firm's marketing goal for this year?
What tactics can you try to achieve this? How exactly do you plan to do it?
How will your marketing efforts be measured?
How much are you willing to spend on promoting your business online?
Surprisingly, 57% of lawyers find it difficult to convince their firm’s management to try new tactics, and 34% of them consider lack of budget to be a serious obstacle to implementing digital marketing strategies.
If financial resources are an issue, you can always start with a small marketing budget for SEO (search engine optimization), for example.